UK football fans will watch World Cup online

By Steven Hawthorn on 03/06/14

FIFA World Cup onlineA recent survey has indicated that over half of the country’s football fans will turn to smartphone viewing for the upcoming FIFA World Cup in Brazil.

The research, conducted by work.shop.play. found that 53 per cent will use their smartphones to keep up to date with the latest scores, news and coverage.

It was also found that 85% will keep track online using some kind of web-connected device, with 41% utilising social media.

Only 38 per cent of the 1,878 people surveyed said they would look for score updates on TV, whilst nearly one in five will watch entire matches online.

Simon Harrington, marketing director at work.shop.play.’s parent company Exterion Media, said: “All eyes will be on Brazil this summer, but it’s interesting to see how different our approach will be to following the games compared to 2010.

“For the first time, internet and mobile are going to play key roles in how we digest news and follow coverage of the games. Crucially, for the out of home sector, consumers will be looking to follow the news while on the move.”

“Almost a quarter say that they plan to follow the competition while on public transport, a statistic which increases to 38 per cent in the 16-34 age group. We expect consumers, and Londoners especially, to make the most of free Wi-Fi on the London Underground to stay connected and share in the excitement the World Cup brings.”

Source: The Drum

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