Android expected to reach a billion users in 2014

By Steven Hawthorn on 09/01/14

Research firm Gartner believes that Android will reach one billion users in 2014, following 26 per cent growth in 2013.

The operating system, which is owned by Google, clocked up 877 million users in 2013, and a 26 per cent increase is expected, as Android continues to dominate the emerging markets.

Android’s place as the OS of choice for a large number of low-cost devices, as well as some of the most sought after smartphones available, has certainly played a key part in its rapid growth.

The platform is used on phones and tablets manufactured by industry heavyweights Samsung, HTC and Sony, along with white label names such as ZTE.

Annette Zimmerman, principal analyst at Gartner, said: “There is no doubt that there is a volume versus value equation, with Android users also purchasing lower-cost devices compared to Apple users.”

Gartner added that mobile phones will be the major player in device shipments, with almost 2 billion expected in 2014, whilst the tablet market is estimated to grow 47 per cent, thanks largely to a drop in average selling price.
 

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